The company was established in September 1988 and commenced operations at the onset of 1989, catering to six clients within the Kenya small-holder sector, specifically the Kenya Tea Development Agency (KTDA). Since its inception, the company has expanded its clientele across various regions in Kenya, as well as extending its services to Uganda, Tanzania, Rwanda, Burundi, Malawi, Mozambique, the Democratic Republic of Congo, and Ethiopia. Presently, the company represents over thirty distinct factory marks and is strategically positioned to augment this clientele base.

The company’s growth trajectory can be attributed to its adeptness in prioritizing key issues pertinent to each principal’s price performance. Furthermore, it has garnered a reputation for possessing a proficient understanding of international tea markets, coupled with assertive and efficacious auctioning strategies.